Web Operations & Optimisation Specialist
Toronto, Canada Apply for Role- Manage day-to-day publishing and page setup in the website CMS (Contentful), maintaining reusable templates, components, and blocks to enable scale.
- Maintain standards and processes, including intake, SLAs, workflows, QA checklists, change logs, and release documentation.
- Act as the technical bridge between IT and the web agency and manage the full SDLC—prioritizing work, defining requirements, approving changes, coordinating releases, and running UAT prior to deployment.
- Monitor and ensure website usability, performance, and security, and troubleshoot issues to resolution.
- Provide hands-on support, conduct QA, and implement advanced HTML/CSS/JavaScript adjustments to ensure campaign pages function and render as intended.
- Configure and QA GA4/GTM for pages, forms, and events, and enforce clean, consistent UTM standards.
- Monitor Core Web Vitals; implement front-end fixes and partner with the agency on backend items.
- Support integration and maintenance of the web MarTech stack via GTM and platform tags to ensure accurate data collection.
- Build reporting and dashboards in BI tools (e.g., Looker Studio, Tableau) to monitor traffic, conversions, SEO KPIs, and A/B test outcomes.
- Build and maintain Zapier automations to capture clean web and marketing data into the CRM, ensuring reliability and governance.
- Implement CMS-level SEO in Contentful, partner with the website agency on technical/performance SEO, and validate improvements with standard tools.
- Plan and run A/B and multivariate tests, using data and user feedback to inform UX updates with a mobile-first approach.
- Develop and run quantitative and qualitative research, including user testing, heatmapping/scrollmapping, visual analytics, data analytics, and competitive research.
- QA experiments across browsers and devices, ensuring goals and events are tracked correctly.
- Analyze conversion funnels and report on findings to determine impact on UX and conversions, translating insights into clear recommendations.
- Develop a clear understanding of EZRA’s web ecosystem, governance, and analytics/tracking foundations.
- Establish a stable publishing and QA process that reduces website issues and improves time-to-resolution.
- Launch a prioritized testing roadmap and deliver early conversion and UX wins using data and user feedback.
- Improve Core Web Vitals and implement key technical SEO fixes in partnership with the website agency to lift speed, stability, and search visibility.
- Ensure reliable data flow from web to Salesforce campaigns via GA4/GTM and Zapier, with monitoring and alerts in place.
- 3–5 years in website operations, front-end development, or technical marketing operations at an agency or in the tech/SaaS industry (B2B preferred).
- Proficient in HTML, CSS, and basic JavaScript, with hands-on experience in Contentful or a comparable enterprise CMS.
- Strong technical SEO capabilities with demonstrated implementation.
- Proficiency in GA4 and GTM, with familiarity in CRO, automation, or SEO tools is a plus
- Experience with UX/wireframing and mobile-first design; strong cross-browser/device QA.
- Excellent troubleshooting, analytical, and communication skills; able to validate agency or backend work and drive issues to resolution.
- Knowledge or familiarity with Pardot and Salesforce CRM (or equivalent tools).
- Highly organized with the ability to prioritize effectively under tight deadlines.
- A team player with strong agency management and collaboration skills.
- A proactive problem-solver with a positive, can-do attitude.
- A clear communicator who can translate business needs into technical action.
- Your Own World-class coach to help you grow personally and professionally.
- Coaching for Friends and family because coaching is a gift worth passing on.
- Charity Days to support the causes close to your heart - because doing good feels good.
- Learning Budget to fuel your curiosity. If it helps you grow, we’re in.
- Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
- Regional benefits flex to fit your location and lifestyle.
- A welcoming place to do your best work. Comfortable, collaborative and inclusive… and dog-friendly too!
We’re an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves.
Posting date: 10-10-2025
Get to Know Us
Bringing together the complementary strengths of our various brands, our team unites through a powerful mission – to match the right talent with the right opportunity. We create synergies that meet the Talent needs of our customers wherever they are in their journey delivered in a technology-enabled and human-driven experience. At LHH, you’ll be empowered to deliver on our purpose of future-proofing organizations and careers, enabling workforce transformation.
Diversity & Inclusion at LHH
We are committed to making the future work for everyone. As a people business focused on providing talent solutions and advisory services, we envision a world in which everyone has the chance to participate in the world of work. Our aim is to acknowledge and appreciate diverse perspectives, encouraging inclusive decision-making processes that value each colleague's contributions, skills, experience, and potential. We work actively to create the conditions that support a culture and work environment of belonging, trust, and participation. Our approach to diversity and inclusion is built around several pillars that underpin our work, including structural and conscious inclusion, leadership, and accountability.
Culture
We are a high-performing and diverse team of people from all over the world, working together to make the future work for everyone. Our culture is shaped by our people, who are the key to our success. It is our people that give us the ability to influence the changing world of work on a global level with solutions that are grounded in the understanding and experience of local contexts. Together we offer exciting career paths to candidates and bring the best talent to our clients. To make this possible, investing in our people, an open culture of communication, and individual opportunities for development are essential to us. There is a world of opportunity out there.
Learn more about LHH
We are the talent solutions business at the Adecco Group, an end-to-end solutions partner, addressing the skills and transformation needs of our customers to drive growth. Our mission is to match the right talent with the right opportunity. Bringing together the complementary strengths of our various brands, we create synergies that meet the needs of our customers wherever they are in their transformation journeys. As a member of the team, you’ll be empowered, inspired and energized to deliver on our purpose to future-proof organizations and careers by building the right capabilities and enabling workforce transformation. We reach high and strive for excellence because we know our work makes a difference.
Success profile
Are we the right fit for each other? Have a look at the traits we're looking for. (1 Beginner – 10 Expert)
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Evolve with purpose Being passionate about meaningful work and ready to change the world.10
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Win together Being able to build relationships through trust, transparency, and collaboration so that together we all succeed.8
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Own it Being empowered to make decisions and take accountability for the results.10
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Reach high Agile and adaptable - fast mover - ability to anticipate future client and candidates needs.9
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Make it fun Delivering our purpose, staying energized and inspired, while having fun with colleagues.8
Rewards
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Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information you acknowledge you have read those documents and consent to receive communications and email job alerts from the Adecco Group.