Senior Product Marketing Manager - EZRA
New York, United States Apply for RoleImagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best. At EZRA, we’re on a mission to do just that. We believe through coaching people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.
- Build a deep understanding of our target customers and buyers, ensuring the right product is marketed to the right buyer
- Gain customer insights through qualitative and quantitative data—market trends, internal reporting, customer feedback, and more—to inform account expansion strategy.
- Support Sales Execution: Proactively partner with the Sales team on key deals to ensure they are armed with the collateral, competitor intelligence, and product knowledge necessaryto win. Deep dive into deals from a marketer’s viewpoint to uncover ways marketing can help position Ezra’s products throughout the sales cycle.
- Regional Collateral: Work closely with the Solutions and Sales teams to develop and deliver engaging collateral for new and existing products. Maintain the sales collateral database to ensure all collateral is current, relevant, and impactful.
- Weave together market dynamics, customer needs, and products to create compelling hooks.
- Collaborate with the marketing team to create and execute campaigns across a variety of channels focused on embedding and expanding Ezra’s product portfolio. Measure and report on the business impact of these campaigns.
- Conduct ongoing competitive and market research to support go-to-market efforts: Win/Loss Calls, Surveys, Discovery Calls, Visits, and Renewals.
- Manage product launches by collaborating with the Proposition and Strategy team, building capacity for internal teams, and creating materials that build demand from prospects and customers
- Work closely with Proposition and Strategy and Sales Leadership to deliver talk tracks about market trends and intent data
- Research and Analytical Skills: Ability to gather and interpret data from various sources to provide actionable insights and recommendations for account expansion across product portfolio.
- Marketing Collateral Development: Proven experience in creating persuasive and visually appealing marketing collateral and decks.
- Launch Expertise: Successful track record in leading product launches, from strategy to execution.
- Technical Expertise: A deep understanding of sales, in addition to revenue tools such as Salesforce. While you won’t be selling, you’ll need to think like both a buyer and a seller in order to proactively support the sales team.
- Project Management: Ability to manage competing priorities
- Can-do attitude: Demonstrated ability to get things done under minimal supervision and drive results across cross-functional teams
- Growth mindset: Thrives in a ‘team-first’ environment
- Your own world class coach
- Regular team social events
- Flexible working hours
- Contribution to a wellbeing app (think meditation, fitness, sleep)
- A weekly wellbeing hour and much more
- Competitive benefit package
Posting date: 12-18-2024
Get to Know Us
Bringing together the complementary strengths of our various brands, our team unites through a powerful mission – to match the right talent with the right opportunity. We create synergies that meet the Talent needs of our customers wherever they are in their journey delivered in a technology-enabled and human-driven experience. At LHH, you’ll be empowered to deliver on our purpose of future-proofing organizations and careers, enabling workforce transformation.
Diversity & Inclusion at LHH
We are committed to making the future work for everyone. As a people business focused on providing talent solutions and advisory services, we envision a world in which everyone has the chance to participate in the world of work. Our aim is to acknowledge and appreciate diverse perspectives, encouraging inclusive decision-making processes that value each colleague's contributions, skills, experience, and potential. We work actively to create the conditions that support a culture and work environment of belonging, trust, and participation. Our approach to diversity and inclusion is built around several pillars that underpin our work, including structural and conscious inclusion, leadership, and accountability.
Culture
We are a high-performing and diverse team of people from all over the world, working together to make the future work for everyone. Our culture is shaped by our people, who are the key to our success. It is our people that give us the ability to influence the changing world of work on a global level with solutions that are grounded in the understanding and experience of local contexts. Together we offer exciting career paths to candidates and bring the best talent to our clients. To make this possible, investing in our people, an open culture of communication, and individual opportunities for development are essential to us. There is a world of opportunity out there.
Learn more about LHH
We are the talent solutions business at the Adecco Group, an end-to-end solutions partner, addressing the skills and transformation needs of our customers to drive growth. Our mission is to match the right talent with the right opportunity. Bringing together the complementary strengths of our various brands, we create synergies that meet the needs of our customers wherever they are in their transformation journeys. As a member of the team, you’ll be empowered, inspired and energized to deliver on our purpose to future-proof organizations and careers by building the right capabilities and enabling workforce transformation. We reach high and strive for excellence because we know our work makes a difference.
Success profile
Are we the right fit for each other? Have a look at the traits we're looking for. (1 Beginner – 10 Expert)
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Evolve with purpose Being passionate about meaningful work and ready to change the world.10
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Win together Being able to build relationships through trust, transparency, and collaboration so that together we all succeed.8
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Own it Being empowered to make decisions and take accountability for the results.10
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Reach high Agile and adaptable - fast mover - ability to anticipate future client and candidates needs.9
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Make it fun Delivering our purpose, staying energized and inspired, while having fun with colleagues.8
Rewards
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Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information you acknowledge you have read those documents and consent to receive communications and email job alerts from the Adecco Group.