Marketing Automation Specialist - Pardot, LHH ((remote. North America Eastern region or France, UK&I, DE, CH, SP)
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Marketing Automation Specialist - Pardot (remote. North America Eastern region or France, UK&I, DE, CH, SP)
We are seeking a Marketing Automation Specialist with expertise in Salesforce Account Engagement- Pardot to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce environment. Role reports to the Marketing Automation Manager.
Key Responsibilities:
- Email Campaign Execution: Design and execute email marketing campaigns using Pardot. Ensure all emails are optimized for performance and deliverability. Utilize A/B testing to improve response rates and conversions.
- Landing Page Development: Create and optimize landing pages within Pardot. Develop responsive designs that are tailored to specific audiences and campaign goals.
- Automation and Journey Building: Set up and maintain automated marketing journeys tailored to various audience segments to drive engagement and conversions.
- Lead Nurturing and Scoring: Implement and manage lead nurturing programs using Pardot. Set up and refine lead scoring models to align with sales and marketing goals, ensuring high-quality leads are passed to the sales team.
- Advanced Automation Rules: Develop and manage complex automation rules within Pardot to streamline processes and improve campaign efficiency.
- Engagement Studio Programs: Create and optimize multi-step Engagement Studio programs to nurture leads over time, ensuring consistent and personalized communication.
- Form and Form Handler Configuration: Configure forms and form handlers in Pardot, ensuring proper data collection and integration with Salesforce CRM.
- Campaign Analysis: Monitor and report on the effectiveness of marketing campaigns and automated journeys. Use data to recommend improvements in campaign strategies.
- Database Management: Manage lists, segmentations, and data integrations within Salesforce Marketing Cloud. Ensure data hygiene and compliance with all relevant data protection regulations.
- Collaboration: Work closely with the Marketing Automation Manager and other team members to align campaigns with overall marketing strategies and objectives.
- Request Fulfillment: Handle ad-hoc requests and support other team members in campaign execution and troubleshooting issues within the Salesforce Marketing Cloud platform.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Computer Science, or related field.
- Minimum of 2 years of experience in marketing automation, specifically with Salesforce Pardot.
- Strong understanding of HTML, CSS, and JavaScript for responsive email and landing page design.
- Knowledge of Dynamic Content: Proficiency in creating and managing dynamic content within Pardot to personalize marketing messages based on audience segments.
- Experience with Pardot and Salesforce Reporting & Analytics: Strong skills in Pardot’s and Salesforce’s reporting features, including building custom reports and dashboards to measure campaign performance and ROI.
- Experience with A/B testing and analytics tools.
- Excellent problem-solving skills and attention to detail.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong communication and interpersonal skills.
Additional Qualifications a plus:
- Salesforce Pardot certification.
- Experience with SQL and data manipulation.
- Experience using Zapier for integrations.
- Knowledge of additional marketing platforms and integration with Salesforce Marketing Cloud.
Reporting Relationships:
Location:
- We offer a fully remote work environment. We prefer candidates in US (United States) eastern, GMT, or GMT +1 time zones, but will consider qualified candidates in a variety of locations.
What we offer
- Growth opportunities within a human resources global leader
- We prioritize learning to stay agile in an increasingly competitive business environment
- We foster an open-minded environment where people spark new ideas and explore alternatives
- Access to the latest tools and technology
- Remote work options
- Comprehensive benefits package including health, PTO, Paid Holidays
- Range $62,600 Minimum - $78,250 Maximum per year plus annual bonus
Placement within this range is determined based on geographic location, experience, and other compensatory factors.
About LHH
The world of work is ever-changing and unpredictable. Organizations are constantly fighting a battle to find and maintain their competitive advantage: their talent. To succeed, they can’t just rely on what works today, working tomorrow. They need to be ready for next.
LHH exists to help individuals, teams, and organizations find and prepare for what’s next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, and Learning & Talent Development, we are uniquely positioned to work together to make a positive impact on the future of every person we work with at every key career moment.
LHH is at the forefront of change to build a bigger, bolder workforce. Every day is a new day to prepare for, and we’re here to make sure the future works for everyone.
A division of the Adecco Group – the world’s leading HR solutions provider – LHH’s 8,000 colleagues and coaches work with 15,000 organizations in over 60 countries around the world. We successfully help close to 500,000 candidates to enhance their careers every year. Our local expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It’s why most of the Fortune Global 500 companies choose to work with us.
This is LHH.
Ready for Next.
LHH is an Equal Opportunity Employer/Veterans/Disabled.
For additional information on our Diversity and Inclusion policy, please consult the following link: https://www.lhh.com/us/en/diversity-and-inclusion
Posting date: 09-04-2024
Get to Know Us
Bringing together the complementary strengths of our various brands, our team unites through a powerful mission – to match the right talent with the right opportunity. We create synergies that meet the Talent needs of our customers wherever they are in their journey delivered in a technology-enabled and human-driven experience. At LHH, you’ll be empowered to deliver on our purpose of future-proofing organizations and careers, enabling workforce transformation.
Diversity & Inclusion at LHH
We are committed to making the future work for everyone. As a people business focused on providing talent solutions and advisory services, we envision a world in which everyone has the chance to participate in the world of work. Our aim is to acknowledge and appreciate diverse perspectives, encouraging inclusive decision-making processes that value each colleague's contributions, skills, experience, and potential. We work actively to create the conditions that support a culture and work environment of belonging, trust, and participation. Our approach to diversity and inclusion is built around several pillars that underpin our work, including structural and conscious inclusion, leadership, and accountability.
Culture
We are a high-performing and diverse team of people from all over the world, working together to make the future work for everyone. Our culture is shaped by our people, who are the key to our success. It is our people that give us the ability to influence the changing world of work on a global level with solutions that are grounded in the understanding and experience of local contexts. Together we offer exciting career paths to candidates and bring the best talent to our clients. To make this possible, investing in our people, an open culture of communication, and individual opportunities for development are essential to us. There is a world of opportunity out there.
Learn more about LHH
We are the talent solutions business at the Adecco Group, an end-to-end solutions partner, addressing the skills and transformation needs of our customers to drive growth. Our mission is to match the right talent with the right opportunity. Bringing together the complementary strengths of our various brands, we create synergies that meet the needs of our customers wherever they are in their transformation journeys. As a member of the team, you’ll be empowered, inspired and energized to deliver on our purpose to future-proof organizations and careers by building the right capabilities and enabling workforce transformation. We reach high and strive for excellence because we know our work makes a difference.
Success profile
Are we the right fit for each other? Have a look at the traits we're looking for. (1 Beginner – 10 Expert)
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Evolve with purpose Being passionate about meaningful work and ready to change the world.10
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Win together Being able to build relationships through trust, transparency, and collaboration so that together we all succeed.8
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Own it Being empowered to make decisions and take accountability for the results.10
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Reach high Agile and adaptable - fast mover - ability to anticipate future client and candidates needs.9
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Make it fun Delivering our purpose, staying energized and inspired, while having fun with colleagues.8
Rewards
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Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information you acknowledge you have read those documents and consent to receive communications and email job alerts from the Adecco Group.