Demand Generation Marketing Specialist, EZRA
Toronto, Canada Apply for RoleImagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best. At EZRA, we’re on a mission to do just that. We believe through coaching people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest. We are the fastest growing global coaching company, supporting some of the world’s leading companies like Coca Cola and Spotify. If all of this resonates, EZRA just might be the place for you. A key success factor for EZRA is providing powerful content and messaging at events to educate our audiences and inspire action. This is where you come in. If you are someone who thrives on creating compelling campaigns that captivate and convert, pushing the boundaries of creativity, and delivering results -- we want you on our team!
EZRA is looking to hire a Demand Generation Marketing Specialist to up-level and execute our campaigns to generate MQLs and driving pipeline growth in North America. This role will report to the Senior Marketing Manager, NA and will partner closely with our Content, Product Marketing, Sales Development, and Marketing Operations teams.
What You’ll Do:
- Drive impact – Help achieve demand generation goals by creating, and executing campaigns that will drive MQLs, and pipeline.
- Experiment – Run data-driven experiments to up-level our campaigns and processes.
- Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
- Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
- Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
- Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.
- Everything above and more to help contribute to the team’s main goal of maximizing marketing-qualified opportunities and driving pipeline.
- Required Experience: 2+ years of experience in B2B marketing, with a focus on demand generation or product marketing in a high growth SaaS environment.
- Technical Skills: Familiarity with marketing and sales technologies, including Salesforce, Outreach, Pardot, Zoom Webinars, and other relevant tools is a plus.
- Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
- Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
- Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
- Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results.
- Writing skills: Strong writing skills and experience drafting short form conversion-based content for email, webinars, or web pages.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Growth mindset: Curiosity and desire to learn
What we offer
- Your own world class coach
- Friends and family coaching
- 2 weeks work from anywhere
- Charity Days
- Learning & Development budget
- Weekly wellbeing hour
- Regional benefits package
- Regular team social events
Posting date: 08-07-2024
Get to Know Us
Bringing together the complementary strengths of our various brands, our team unites through a powerful mission – to match the right talent with the right opportunity. We create synergies that meet the Talent needs of our customers wherever they are in their journey delivered in a technology-enabled and human-driven experience. At LHH, you’ll be empowered to deliver on our purpose of future-proofing organizations and careers, enabling workforce transformation.
Diversity & Inclusion at LHH
We are committed to making the future work for everyone. As a people business focused on providing talent solutions and advisory services, we envision a world in which everyone has the chance to participate in the world of work. Our aim is to acknowledge and appreciate diverse perspectives, encouraging inclusive decision-making processes that value each colleague's contributions, skills, experience, and potential. We work actively to create the conditions that support a culture and work environment of belonging, trust, and participation. Our approach to diversity and inclusion is built around several pillars that underpin our work, including structural and conscious inclusion, leadership, and accountability.
Culture
We are a high-performing and diverse team of people from all over the world, working together to make the future work for everyone. Our culture is shaped by our people, who are the key to our success. It is our people that give us the ability to influence the changing world of work on a global level with solutions that are grounded in the understanding and experience of local contexts. Together we offer exciting career paths to candidates and bring the best talent to our clients. To make this possible, investing in our people, an open culture of communication, and individual opportunities for development are essential to us. There is a world of opportunity out there.
Learn more about LHH
We are the talent solutions business at the Adecco Group, an end-to-end solutions partner, addressing the skills and transformation needs of our customers to drive growth. Our mission is to match the right talent with the right opportunity. Bringing together the complementary strengths of our various brands, we create synergies that meet the needs of our customers wherever they are in their transformation journeys. As a member of the team, you’ll be empowered, inspired and energized to deliver on our purpose to future-proof organizations and careers by building the right capabilities and enabling workforce transformation. We reach high and strive for excellence because we know our work makes a difference.
Success profile
Are we the right fit for each other? Have a look at the traits we're looking for. (1 Beginner – 10 Expert)
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Evolve with purpose Being passionate about meaningful work and ready to change the world.10
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Win together Being able to build relationships through trust, transparency, and collaboration so that together we all succeed.8
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Own it Being empowered to make decisions and take accountability for the results.10
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Reach high Agile and adaptable - fast mover - ability to anticipate future client and candidates needs.9
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Make it fun Delivering our purpose, staying energized and inspired, while having fun with colleagues.8
Rewards
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Our Terms of Use, Cookie Policy and Privacy Policy explain how we collect and use information about you and the rights you have. By submitting your information you acknowledge you have read those documents and consent to receive communications and email job alerts from the Adecco Group.