Marketing Automation Specialist - Pardot, LHH ((remote. North America Eastern region or France, UK&I, DE, CH, SP)

We are seeking a Marketing Automation Specialist with expertise in Salesforce Account Engagement- Pardot to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce environment. Role reports to the Marketing Automation Manager.

Key Responsibilities:

• Email Campaign Execution: Design and execute email marketing campaigns using Pardot. Ensure all emails are optimized for performance and deliverability. Utilize A/B testing to improve response rates and conversions.
• Landing Page Development: Create and optimize landing pages within Pardot. Develop responsive designs that are tailored to specific audiences and campaign goals.
• Automation and Journey Building: Set up and maintain automated marketing journeys tailored to various audience segments to drive engagement and conversions.
• Lead Nurturing and Scoring: Implement and manage lead nurturing programs using Pardot. Set up and refine lead scoring models to align with sales and marketing goals, ensuring high-quality leads are passed to the sales team.
• Advanced Automation Rules: Develop and manage complex automation rules within Pardot to streamline processes and improve campaign efficiency.
• Engagement Studio Programs: Create and optimize multi-step Engagement Studio programs to nurture leads over time, ensuring consistent and personalized communication.
• Form and Form Handler Configuration: Configure forms and form handlers in Pardot, ensuring proper data collection and integration with Salesforce CRM.
• Campaign Analysis: Monitor and report on the effectiveness of marketing campaigns and automated journeys. Use data to recommend improvements in campaign strategies.
• Database Management: Manage lists, segmentations, and data integrations within Salesforce Marketing Cloud. Ensure data hygiene and compliance with all relevant data protection regulations.
• Collaboration: Work closely with the Marketing Automation Manager and other team members to align campaigns with overall marketing strategies and objectives.
• Request Fulfillment: Handle ad-hoc requests and support other team members in campaign execution and troubleshooting issues within the Salesforce Marketing Cloud platform.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or related field.
• Minimum of 2 years of experience in marketing automation, specifically with Salesforce Pardot.
• Strong understanding of HTML, CSS, and JavaScript for responsive email and landing page design.
• Knowledge of Dynamic Content: Proficiency in creating and managing dynamic content within Pardot to personalize marketing messages based on audience segments.
• Experience with Pardot and Salesforce Reporting & Analytics: Strong skills in Pardot’s and Salesforce’s reporting features, including building custom reports and dashboards to measure campaign performance and ROI.
• Experience with A/B testing and analytics tools.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and interpersonal skills.

Additional Qualifications a plus:

• Salesforce Pardot certification.
• Experience with SQL and data manipulation.
• Experience using Zapier for integrations.
• Knowledge of additional marketing platforms and integration with Salesforce Marketing Cloud.

Reporting Relationships:

• A part of the Digital Marketing team at LHH, reporting to the Marketing Automation Manager

Location:

• We offer a fully remote work environment. We prefer candidates in US (United States) eastern, GMT, or GMT +1 time zones, but will consider qualified candidates in a variety of locations.

What we offer

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment
• We foster an open-minded environment where people spark new ideas and explore alternatives
• Access to the latest tools and technology
• Remote work options
• Comprehensive benefits package including health, PTO, Paid Holidays
• Range $62,600 Minimum - $78,250 Maximum per year plus annual bonus 

Placement within this range is determined based on geographic location, experience, and other compensatory factors.

The world of work is ever-changing and unpredictable. Organizations are constantly fighting a battle to find and maintain their competitive advantage: their talent. To succeed, they can’t just rely on what works today, working tomorrow. They need to be ready for next.

LHH exists to help individuals, teams, and organizations find and prepare for what’s next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, and Learning & Talent Development, we are uniquely positioned to work together to make a positive impact on the future of every person we work with at every key career moment.

LHH is at the forefront of change to build a bigger, bolder workforce. Every day is a new day to prepare for, and we’re here to make sure the future works for everyone.

A division of the Adecco Group – the world’s leading HR solutions provider – LHH’s 8,000 colleagues and coaches work with 15,000 organizations in over 60 countries around the world. We successfully help close to 500,000 candidates to enhance their careers every year. Our local expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It’s why most of the Fortune Global 500 companies choose to work with us.

This is LHH.

Ready for Next.

www.lhh.com

LHH is an Equal Opportunity Employer/Veterans/Disabled.

For additional information on our Diversity and Inclusion policy, please consult the following link:  https://www.lhh.com/us/en/diversity-and-inclusion

Posting date: 09-04-2024