Senior Manager Global Account-Based Marketing

We’re seeking an experienced and strategic Senior Manager, Global Account-Based Marketing (ABM) to lead and execute ABM initiatives focused on driving growth and engagement within our premium accounts. This role will be critical in designing and implementing targeted marketing programmes that deliver impactful, measurable results across our top accounts, working closely with sales, digital, and marketing teams across our global business units, to lead strategy and create a highly personalised content and campaigns for our premium clients.

The ideal candidate will bring a strategic mindset and a blend of creativity, analytical prowess, and relationship-building skills to develop high-impact ABM strategies that align with business goals and foster stronger account relationships.

This is an exciting time to join the Global ABM team at the Adecco Group, as we build out our Centre-of Excellence (CoE) supporting our teams across the globe.

• Strategic Planning & Execution: Develop and lead account specific end-to-end ABM strategies for our high-value accounts, crafting tailored marketing plans to increase engagement and drive conversions.
• Cross-Functional Collaboration: Work closely with sales, digital and customer experience teams to align account insights and strategies, delivering a cohesive customer journey
• Content Development & Personalisation: Working with our team of writers, develop customised value propositions, messaging and content tailored to specific accounts, ensuring messaging aligns with customer pain points and objectives.
• Personalised Campaign Management: Design, execute, and manage 1:1 ABM campaigns, leveraging a mix of digital marketing tactics, including email, digital ads and events
• Data-Driven Targeting & Measurement: Working with the digital and analytics teams to target personas and measure ABM performance, optimising campaigns based on data to improve effectiveness and ROI.
• Budget Management: Work with the Director, Global ABM, to manage the ABM budget, allocating resources to maximise campaign impact within high-priority accounts.
• Market & Customer Insights: Keep up to date on market trends, customer challenges, and competitor strategies to refine ABM approaches and identify new account opportunities.

• Experience: 5+ years in B2B marketing, with at least 3 years in an ABM-focused role, ideally from an ABM agency or professional services environment.
• Strategy: Experience creating ABM frameworks and strategies and leading discovery sessions with Global Account Directors/sales leadership.
• Analytical Skills: Strong analytical mindset with experience using data to inform and optimise ABM strategies; proficiency with ABM tools (eg Demandbase) and CRM platforms (e.g. Salesforce).
• Communication & Collaboration: Excellent interpersonal skills with a proven ability to influence and align cross-functional stakeholders.
• Creativity & Adaptability: Ability to think outside the box in designing personalized campaigns and adapting strategies as market conditions and account needs evolve.
• Results-Oriented: Demonstrated ability to drive measurable outcomes, particularly in account engagement, pipeline generation, and revenue growth.
• Project Management: Highly organised, with strong project management skills to lead multiple complex campaigns simultaneously.

Preferred Skills

• Strong presentation skills for delivering engagement strategies and campaign insights to leadership, marketing, and sales teams

Benefits

• Competitive salary + bonus
• Flexible working environment
• Private medical cover + Life Assurance
• Pension
• Professional development opportunities

It’s an exciting time to be part of our team. At the Adecco Group, our purpose – making the future work for everyone – inspires and connects us all. Through our three global business units (GBU) – Adecco, Akkodis and LHH - we deliver expertise in talent and technology, enabling organizations to succeed and people to thrive.

We’re proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in over 60 countries globally. We embody our core values:Courage,Collaboration,Customer at the Heart, Inclusion, andPassionin everything we do.

Growth and Development

You will have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways, achieving total balance between their jobs and their lives. We offer world-class resources for upskilling and development, satisfying your curiosity while sharing skills, knowledge, and expertise to grow together. Here, you can be yourself, and we aim to build on the attributes that make you, you.

We believe that having an understanding of the hiring process helps you to prepare, feel, and be, at your best. As a global, multi brand organization with multiple different roles, our application process can vary.

Onour career site, you will find some of the key steps you can expect to guide you along the way.

Inclusion

We believe in talent, not labels. We focus on the diverse and unique skills our people bring. Our culture of belonging and purpose ensures everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, equal opportunity, inclusion, and diversity.

Interview Process

Our interview process includes an initial phone screening, followed by a virtual round of interviews with Hiring Manager, HR team and senior leaders. This process helps us understand your fit within our team and allows you to ask questions about the role and our company. If you are a visionary leader with a passion for learning and development, we invite you to join us in making the future work for everyone.

Accommodations

We are committed to providing an inclusive and accessible recruitment process for all candidates. If you require any additional accommodations or support due to a disability or other special circumstances, please let us know by contacting us. We will work with you to ensure your needs are met throughout the hiring process.

Posting date: 13-11-2024