As the VP, Marketing you will be a key partner to the business and member of the leadership team working cross-functionally to exceed growth targets. The VP, Marketing will lead a dynamic marketing team, will develop winning B2C and B2B marketing strategies and actively contribute to the delivery of strategic plans. Will be responsible for leading all marketing efforts to support NA Recruitment Solutions with high focus on driving demand generation, and field marketing efforts partnering with the sales organization. Collaborate effectively to increase brand awareness and drive best practices across marketing disciplines. 

• Global Head of Marketing, Recruitment Solutions

• Set the market strategy and direction for the North America Recruitment Solutions Marketing Team, including Attraction & Lead Generation, Marketing Operations and Sales Engagement.
• Research and develop a deep understanding of the market, the industry and the buyers.
• Build relationships with key stakeholders, including within the marketing team and the sales organization.
• Establish and leverage best practices and optimization of marketing productivity
• Proactively manage change for the inherently evolving role of marketing within a performance marketing structure.
• Advise the businesses and sales teams on local, national and international factors that affect consumers and buyers in today’s marketplace.
• Lead the development of annual marketing plans for the relevant line of business.
• Ensure all marketing communications are coordinated and on message.
• Oversee annual marketing spend, including budget expenditures, research and development appropriations and return on investment projections.
• Oversee the hiring, training and performance evaluations of the NA marketing team.
• Lead and participates in special projects and perform other duties as assigned.
• Review all marketing activity to ensure we optimise the return on investment from all marketing expenditure, identifying areas for improvement

• Ability to effectively communicate at various levels within the organization.
• Ability to develop and implement a successful marketing plan and/or strategy.
• Knowledge of and ability to utilize marketing research techniques and tools.
• Ability to gather, assemble, consolidate and analyze facts, draw conclusions and devise solutions.
• Ability to identify and/or document existing and new processes as well as evaluate their effectiveness, develop improvements and/or recommend changes or alternatives.
• Ability to proactively establish and maintain effective working relationships.
• Ability to effectively influence others at various levels within the organization.
• Ability to act accordingly under strong pressure, along with the ability to effectively manage crisis situations.
• Ability to evaluate information, identify key issues and formulate conclusions based on sound, practical judgment, experience and common sense.
• Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
• Ability to establish strategic financial and budgeting plans.
• Ability to deliver prepared and ad hoc presentations to both large and small groups
• Ability to plan and manage at both the strategic and operational levels.
• Knowledge of and the ability to apply sound leadership practices, including developing employees by inspiring, encouraging and providing constructive criticism to improve performance.
• Proficient with Microsoft Office products, including Word, Excel, PowerPoint and Outlook.

Posting date: 03-21-2024