We are committed to making the future work for everyone. As a people business focused on providing talent solutions and advisory services, we envision a world in which everyone has the chance to participate in the world of work. Our aim is to acknowledge and appreciate diverse perspectives, encouraging inclusive decision-making processes that value each colleague's contributions, skills, experience, and potential. We work actively to create the conditions that support a culture and work environment of belonging, trust, and participation. Our approach to diversity and inclusion is built around several pillars that underpin our work, including structural and conscious inclusion, leadership, and accountability.
Account Based Marketing Director, LHH
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Global Account Based Marketing Director, LHH
As the Global Account Based Marketing Director, you will play a critical role in planning, organizing, and executingprogramsthatgeneratenewprospects, advanceexistingopportunities, and drive vertical cross-sales fortheglobal business development teams within specific, targeting accounts and contacts.
Overall, your goal is to drive revenue growth and customer acquisition/cross-sell by effectively engaging and nurturing LHH’s key target accounts through personalized and strategic marketing efforts.
ReportingRelationships:
- SVP,GlobalCustomerandCandidateMarketingLeaderLHH
DirectReports:
- Nodirectreports
Location:
- US,UK
Travel:
- 10%
Languages:
- English. Additional languages such as French,German,orSpanishpreferred.
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Inthisroleyoucanexpectto
KeyAccountabilities
- Develop, refine,implement, and optimize account-basedmarketingplansforstrategicaccountsinalignmentwith sales goals and account plans. This will involve identifying key target accounts, understanding their needs and the competitive landscape, and devising tailored, measurable marketing approaches to engage and convert them. Identify and action white space opportunities among top clients for cross-vertical selling.
- Segmentandtargetkeydecisionmakersandinfluencerswithinaccountsusingdata,insights, and account intelligence.
- Createandexecutemulti-channelcampaignsthatengageandnurtureprospectsandcustomers across the buyer journey. This will include leading efforts to personalize marketing campaigns and content for target accounts. This will involve creating custom messaging, offers, and other experiences tailored to specific account needs and pain points.
- Measureandoptimizetheperformanceandimpactofaccount-basedmarketingactivitiesusing analytics and reporting tools and continuously optimize strategies based on insights gained.
- Collaboratewithcross-functionalteamstoensurealignmentandconsistencyofmessagingand branding.
- Partnerwithsalesenablementandsalesdevelopmentteamstoensureleadsareactioned.
- Workingwithproductmarketing,developcollateraltosupportspecificneedsofglobalsales team for strategic accounts.
- Workwithdigitalmarketingteamtoleverageonlinechannelssuchasemail,socialmedia, webinars, and SEO to amplify marketing campaigns.
- Developing dashboard(s) to enable, analyzeandreportondigitalmarketingmetricsandKPIsrelatedtoaccount-basedmarketing performance.
- Manageaccount-basedmarketingbudgetandresources.
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AllAboutYou
- Bachelor'sdegreeinmarketing,business,orrelatedfield. MBA is a plus.
- 9+yearsofexperienceinaccount-basedmarketing,demandgeneration,orB2Bmarketing directed toward large enterprise B2B clients.
- Provenhistoryofdesigningandexecutingsuccessfulaccount-basedmarketingcampaignsthat drive pipeline and revenue.
- A results-oriented mindset is crucial for driving success. We seek proven success in achieving measurable outcomes, such as revenue growth, enterprise customer acquisition, vertical expansion, and ROI.
- Strongknowledgeofaccount-basedmarketingbestpractices,tools,andtechnologyplatforms
- Excellentcommunication,presentation,andprojectmanagementskills
- Abilitytoworkinafast-pacedanddynamicenvironmentwithmultiplestakeholders.
- Experienceincollaboratingwithglobalteamsandmarkets. Experience working in global or international marketing teams is a plus.
- Experienceindigitalmarketing,includingemailmarketing,socialmediamarketing,webinars, and SEO.
- Proficientinusingdigitalmarketingtoolsandplatforms,suchas Salesforce.com,Demandbase, ZoomInfo, Google Analytics, LinkedIn, etc.
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Whatweoffer
- Growthopportunitieswithinahumanresourcesgloballeader
- Weprioritizelearningtostayagileinanincreasinglycompetitivebusinessenvironment.
- Wefosteranopen-mindedenvironmentwherepeoplesparkinnovativeideasandexplore alternatives.
- Comprehensivebenefitspackageincludinghealth,PTO,PaidHolidays
- Range$110,000-$160,000peryear plus bonus.
Placementwithinthisrangeisdeterminedbasedongeographiclocation,experience,andother compensatory factors.
AboutLHH
LHH exists to help individuals, teams, and organizations find and prepare for what’s next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, andLearning&TalentDevelopment,weareuniquelypositionedtoworktogethertomakeapositive impact on the future of every person we work with at every key career moment.
LHHisattheforefrontofchangetobuildabigger,bolderworkforce.Everydayisanewdaytoprepare for, and we’re here to make sure the future works for everyone.
AdivisionoftheAdeccoGroup–theworld’sleadingHRsolutions provider–LHH’s8,000colleagues andcoachesworkwith15,000organizationsinover60countriesaroundtheworld.Wesuccessfully help close to 500,000 candidates to enhance their careers every year. Our local expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It’s why most of the Fortune Global 500 companies choose to collaborate with us.
This is LHH. ReadyforNext. www.lhh.com
LHHisanEqualOpportunityEmployer/Veterans/Disabled.
ForadditionalinformationonourDiversityandInclusionpolicy,pleaseconsultthefollowinglink:
Posting date: 04-15-2024
Get to know us
Bringing together the complementary strengths of our various brands, our team unites through a powerful mission – to match the right talent with the right opportunity. We create synergies that meet the Talent needs of our customers wherever they are in their journey delivered in a technology-enabled and human-driven experience. At LHH, you’ll be empowered to deliver on our purpose of future-proofing organizations and careers, enabling workforce transformation.
Join our passionate and success-focused team where we prioritise flexibility, autonomy, and meaningful work. With a supportive team, tailored career paths, and a commitment to wellbeing, you can prepare for any tomorrow with us.
Diversity & Inclusion at LHH
Culture
We are a high-performing and diverse team of people from all over the world, working together to make the future work for everyone. Our culture is shaped by our people, who are the key to our success. It is our people that give us the ability to influence the changing world of work on a global level with solutions that are grounded in the understanding and experience of local contexts. Together we offer exciting career paths to candidates and bring the best talent to our clients. To make this possible, investing in our people, an open culture of communication, and individual opportunities for development are essential to us. There is a world of opportunity out there.
Learn more about LHH
We are the talent solutions business at the Adecco Group, an end-to-end solutions partner, addressing the skills and transformation needs of our customers to drive growth. Our mission is to match the right talent with the right opportunity. Bringing together the complementary strengths of our various brands, we create synergies that meet the needs of our customers wherever they are in their transformation journeys. As a member of the team, you’ll be empowered, inspired and energized to deliver on our purpose to future-proof organizations and careers by building the right capabilities and enabling workforce transformation. We reach high and strive for excellende because we know our work makes a difference.
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Evolve with purpose
10
Being passionate about meaningful work and ready to change the world -
Win together
8
Being able to build relationship through trust, transparency, and collaboration so that together we all succeeed -
Own it
10
Being empowered to make decisions and take accountablility for the results -
Reach high
9
Agile and adaptable - fast mover - ability to anticipate future client and candidates needs -
Make it fun
8
Delivering our purpose, staying energized and inspired, while having fun with colleagues
Traits are on a scale of
0 to
10
Success profile
Are we the right fit for each other? Have a look at the traits we're looking for.
Rewards
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