We are committed to making the future work for everyone. As a people business focused on providing talent solutions and advisory services, we envision a world in which everyone has the chance to participate in the world of work. Our aim is to acknowledge and appreciate diverse perspectives, encouraging inclusive decision-making processes that value each colleague's contributions, skills, experience, and potential. We work actively to create the conditions that support a culture and work environment of belonging, trust, and participation. Our approach to diversity and inclusion is built around several pillars that underpin our work, including structural and conscious inclusion, leadership, and accountability.
Marketing Manager, EZRA
Job Role: Marketing Manager
Location: Toronto, Canada (Hybrid - 3 Days in Office)
Who we are
Imagine what even the world’s finest organizations could achieve if all of their employees were coached to be their absolute best.
At Ezra, we’re on a mission to do just that. We believe through coaching, people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.
This mindset applies not only to our clients, but is manifested in our own Ezra family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our teams gets to experience the superpower that is coaching for themselves, amongst some other pretty incredible perks.
Ezra is the fastest growing global virtual coaching company, supporting some of the world’s leading companies. If all of this resonates, Ezra just might be the place for you.
The role:
The Marketing Manager, NA will be responsible for building a scalable approach to creating awareness, engagement and ultimately conversion across our core EZRA audiences in North America.
This role requires an ambitious marketer looking for their next step. To do this, you will need to be comfortable in managing a direct report and building successful and measurable marketing programmes, that drive pipeline growth and meet or exceed revenue targets.
In this full-time position, you will report to the Director, New Business Marketing and dotted line to the SVP Sales to ensure a global-to-local approach to your markets.
The team:
Reporting to the Director, New Business Marketing, you will be managing an Event Marketing Specialist to:
- Support the development of the company’s NA Regional Marketing plans in collaboration with Marketing and Sales leadership
- Actively work with the Director, New Business Marketing to understand market and customer requirements, carry out market analysis, recommend product positioning and define strategies as required
- Be responsible for implementing our go-to-market strategy, campaign results and new programmes to help launch new markets and build a mature pipeline
- Work closely with internal and external stakeholders – primarily marketing, client service, sales enablement, and business development to drive strategy and local support
- You support and champion the global marketing strategy and brand
- You personally help build, edit, and support local messaging and content to create engaging content, awareness, and localised sales materials to drive business strategy
- Execute demand generation marketing programmes including in-person and virtual, direct mail, ABM, and 3rd party events
- Experience working with local media you can implement a local PR campaign, content, and feed into the global communications plan
- Partner with customer success and marketing to source and share inspirational success stories and testimonials
- Partner with the field sales teams to ensure there is a constant flow of information, market intelligence and joint messaging outreach, including but not limited to account-based efforts
- Monitor efficacy, cost and ROI of programs, present reports, findings, and recommendations to improve growth potential – aligning and sharing with Global team
- Act as a mentor on digital topics and provide best practice, guidance, and feedback to regional teams
- Partner with our Adecco group channel partners to execute joint marketing programs
- Act as a brand spokesperson when required, leading presentations and events with enterprise clients and customers
What you bring to this role:
- 3-5 years of relevant marketing and demand gen experience in a B2B SaaS based company or D2C
- Able to work in cross cultural environments with an ability to operate on their own, as part of a team and globally
- Deeply knowledgeable in ways to optimise the marketing funnel; with experience running multi-channel marketing programs (advertising, email, events, direct mail, PR); content marketing and social media
- Working and communicating with senior level stakeholders both internally and externally
- Flexible hours may be required to manage projects across regions / time zone
- Excellent storytelling and writing skills
- Pardot, Salesforce super user
What we offer
- Your own world class coach
- Regular team social events
- Flexible working
- Contribution to a wellbeing app (think meditation, fitness, sleep!)
- A weekly wellbeing hour and much more!
- Competitive benefit package
We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.
Posting date: 18-01-2024
Get to know us
Bringing together the complementary strengths of our various brands, our team unites through a powerful mission – to match the right talent with the right opportunity. We create synergies that meet the Talent needs of our customers wherever they are in their journey delivered in a technology-enabled and human-driven experience. At LHH, you’ll be empowered to deliver on our purpose of future-proofing organizations and careers, enabling workforce transformation.
Join our passionate and success-focused team where we prioritise flexibility, autonomy, and meaningful work. With a supportive team, tailored career paths, and a commitment to wellbeing, you can prepare for any tomorrow with us.
Diversity & Inclusion at LHH
Culture
We are a high-performing and diverse team of people from all over the world, working together to make the future work for everyone. Our culture is shaped by our people, who are the key to our success. It is our people that give us the ability to influence the changing world of work on a global level with solutions that are grounded in the understanding and experience of local contexts. Together we offer exciting career paths to candidates and bring the best talent to our clients. To make this possible, investing in our people, an open culture of communication, and individual opportunities for development are essential to us. There is a world of opportunity out there.
Learn more about LHH
We are the talent solutions business at the Adecco Group, an end-to-end solutions partner, addressing the skills and transformation needs of our customers to drive growth. Our mission is to match the right talent with the right opportunity. Bringing together the complementary strengths of our various brands, we create synergies that meet the needs of our customers wherever they are in their transformation journeys. As a member of the team, you’ll be empowered, inspired and energized to deliver on our purpose to future-proof organizations and careers by building the right capabilities and enabling workforce transformation. We reach high and strive for excellende because we know our work makes a difference.
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Evolve with purpose
10
Being passionate about meaningful work and ready to change the world -
Win together
8
Being able to build relationship through trust, transparency, and collaboration so that together we all succeeed -
Own it
10
Being empowered to make decisions and take accountablility for the results -
Reach high
9
Agile and adaptable - fast mover - ability to anticipate future client and candidates needs -
Make it fun
8
Delivering our purpose, staying energized and inspired, while having fun with colleagues
Traits are on a scale of
0 to
10
Success profile
Are we the right fit for each other? Have a look at the traits we're looking for.
Rewards
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