We are committed to making the future work for everyone. As a people business focused on providing talent solutions and advisory services, we envision a world in which everyone has the chance to participate in the world of work. Our aim is to acknowledge and appreciate diverse perspectives, encouraging inclusive decision-making processes that value each colleague's contributions, skills, experience, and potential. We work actively to create the conditions that support a culture and work environment of belonging, trust, and participation. Our approach to diversity and inclusion is built around several pillars that underpin our work, including structural and conscious inclusion, leadership, and accountability.
Marketing Operations & Analytics Manager, EZRA
Job Role: Marketing Operations & Analytics Manager
Location: Toronto, ON (Hybrid 3 days in office)
Who we are
Ezra delivers the highest quality professional coaching to employees using industry leading app-based technology. We redesigned coaching for the digital age with world class technology enabling quality coaching sessions, seamless user journey and regular reporting like never before.
With 50+ years’ experience delivering world class coaching in 66 countries we’re best placed to drive the coaching revolution. In just over a year, we have grown to become the fastest growing virtual coaching solution globally, supporting many of the world's leading companies with high impact, 1:1 personalized coaching.
At Ezra we use innovative technology to achieve the greatest user experience, but the heart of the service is the quality and diversity of our 2000+ global coaching pool.
Now, everyone can be better with a coach.
The Role
We are seeking an organized and resourceful Marketing Operations & Analytics Manager to join our Revenue Operations team. You will be responsible for supporting the EZRA Marketing team with technology, data, and the operationalization of marketing initiatives to drive revenue.
The Team
This role reports to the Director, Global Go-To-Market Ops
Role and Responsibilities:
- Build a global strategic roadmap to enhance the entire lead journey from initial contact to customer acquisition.
- Serve as the marketing project manager for global and regional campaigns, overseeing projects from inception through execution and measurement.
- Manage all aspects of lead routing and territory management within Salesforce for revenue-generating teams.
- Lead and manage the strategy and technical changes within the marketing tech stack (Pardot, Qualified, Google Analytics) related to system upgrades, implementations, and integrations.
- Partner closely with regional marketing leaders, establishing standardized analytics reviews globally to provide the team with actionable and relevant data and insights.
- Develop and manage global marketing dashboards and standardize reporting to accurately measure the impact of marketing initiatives.
- Collaborate with the Revenue Insights team to surface relevant macro-level marketing trends and data to optimize marketing spend and attribution.
- Provide support and training to sales teams to ensure effective utilization of all marketing tools and platforms.
- Streamline the lead management process from trade shows, events, and other marketing campaigns into CRM.
- Build and implement marketing automation workflows to enhance operational efficiency, including maintaining and optimizing forms and conducting regular list cleanups.
About You
You have:
- Proven experience of 4+ years as a Marketing Operations Manager or in a similar role within Revenue Operations.
- Familiarity with Pardot or similar marketing platforms.
- 2 years of experience performing complex analysis using Excel.
- Hands on experience with Salesforce CRM for reporting and analytics.
- Demonstrated experience in effectively communicating and reporting insights and trends to marketing leaders.
- Proactive and positive ‘can do’ attitude with a commitment to getting the job done.
- Excellent written and verbal communication skills
- Outstanding attention to detail.
You are
- Highly organized with the ability to prioritize effectively under tight deadlines.
- Strong influencer, capable of building cross functional internal relationships
- Passionate about our business and our mission of making a difference
- High energy and growth mindset
What we offer
- Salary: Depending on Experience
- Your own world class coach
- Regular team social events
- Wellness and L&D allowance
Posting date: 18-07-2024
Get to know us
Bringing together the complementary strengths of our various brands, our team unites through a powerful mission – to match the right talent with the right opportunity. We create synergies that meet the Talent needs of our customers wherever they are in their journey delivered in a technology-enabled and human-driven experience. At LHH, you’ll be empowered to deliver on our purpose of future-proofing organizations and careers, enabling workforce transformation.
Join our passionate and success-focused team where we prioritise flexibility, autonomy, and meaningful work. With a supportive team, tailored career paths, and a commitment to wellbeing, you can prepare for any tomorrow with us.
Diversity & Inclusion at LHH
Culture
We are a high-performing and diverse team of people from all over the world, working together to make the future work for everyone. Our culture is shaped by our people, who are the key to our success. It is our people that give us the ability to influence the changing world of work on a global level with solutions that are grounded in the understanding and experience of local contexts. Together we offer exciting career paths to candidates and bring the best talent to our clients. To make this possible, investing in our people, an open culture of communication, and individual opportunities for development are essential to us. There is a world of opportunity out there.
Learn more about LHH
We are the talent solutions business at the Adecco Group, an end-to-end solutions partner, addressing the skills and transformation needs of our customers to drive growth. Our mission is to match the right talent with the right opportunity. Bringing together the complementary strengths of our various brands, we create synergies that meet the needs of our customers wherever they are in their transformation journeys. As a member of the team, you’ll be empowered, inspired and energized to deliver on our purpose to future-proof organizations and careers by building the right capabilities and enabling workforce transformation. We reach high and strive for excellende because we know our work makes a difference.
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Evolve with purpose
10
Being passionate about meaningful work and ready to change the world -
Win together
8
Being able to build relationship through trust, transparency, and collaboration so that together we all succeeed -
Own it
10
Being empowered to make decisions and take accountablility for the results -
Reach high
9
Agile and adaptable - fast mover - ability to anticipate future client and candidates needs -
Make it fun
8
Delivering our purpose, staying energized and inspired, while having fun with colleagues
Traits are on a scale of
0 to
10
Success profile
Are we the right fit for each other? Have a look at the traits we're looking for.
Rewards
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