Digital & Content Marketing Manager

Pontoon Solutions is seeking a strategic and hands-on Digital & Content Marketing Manager to serve as the primary marketing point of contact for sales leaders across our global footprint.

This role is pivotal in driving demand generation, supporting new logo acquisition, and ensuring 100% retention of existing customers through integrated marketing initiatives.

The ideal candidate will be a digitally fluent marketer with strong capabilities in content strategy, content creation, social media, campaign management, and product marketing.

Sales Enablement & Demand Generation:

• Act as the marketing liaison for global sales leaders, supporting pipeline growth and client retention.
• Develop, create, and execute demand generation campaigns specifically for LinkedIn, both paid and organic, across digital, social, and event channels to drive MQLs and SALs.
• Creation of client platforms that are hyper-personalized for new prospects. Each link to hold a series of material e.g., final bids, sales presentations, a summary of our commitment to the client and the creating of client video testimonials series, used by sales leaders to share with new prospects to drive consideration and new wins.

Social Media Strategy & Execution:

• Own the global social media strategy, including a full-year content calendar.
• Oversee all social media elements—copy, visuals, scheduling, and linking to blogs, case studies, and gated content.
• Build and distribute a social media toolkit and LinkedIn personal branding guide for sellers.

Content Marketing & Though Leadership:

• Lead our content strategy aligned to company’s ambition for growth. Creating compelling content that is aligned to our brand voice and gives Pontoon’s point of view. These could range from one page messaging to 3-page blogs, or 10-page industry reports with co-partners.
• To be successful you will forge a very strong relationship with sales leaders and subject matter experts. This content will be used by sales leaders to drive awareness, consideration and MQLs.
• In addition, the creation of e-booklets to drive sales opportunities.
• Creation of series of one pagers highlighting “what makes Pontoon great and why buy from us” e.g., infographics, social one-off posts etc.

Product Marketing:

• Partner with the product team to create and sign off on product marketing sheets, including how this would appear on our website, and social media messaging to promote our new products.
• Ensure product messaging is integrated into sales decks, bids, and client-facing materials.

Cross Group Collaboration:

• Position Pontoon’s brand and messaging within the wider Adecco Group ecosystem to enable cross-sell opportunities (e.g., LHH selling RPO).
• Take max advantage of Group or GBU’s content and repurpose Pontoon.
• Align marketing efforts with group bids and sales initiatives.
• Participates in special projects and performs other duties as assigned.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Bachelor’s degree or equivalent experience.
• Significant proven experience in a Marketing environment with a minimum of five (5) years’ experience in Digital and Content Creation.
• Minimum 3 years’ industry experience especially with a Managed Services Provider, or Talent acquisition is preferred but not essential.

KNOWLEDGE, SKILLS & ABILITIES:

• Proven experience in content creation (blogs, whitepapers, web copy) for LinkedIn campaigns and sales promotional assets for outreach
• Strong campaign management skills, especially on LinkedIn, to drive MQLs.
• Expertise in social media strategy and execution to drive awareness.
• Strong understanding of web strategy, development of new websites with fresh compelling copy, which includes SEO, SEM, to increase traffic.
• Experience in product marketing and sales enablement.
• Deep understanding of brand voice, persona development, and application across marketing assets.
• Sound knowledge of Salesforce, Outreach, LinkedIn, Sales Nav, Lucha, and Crystal Knows tools products.
• Familiarity with ABM strategies and execution is desirable.
• Exceptional writing, editing skills and storytelling ability.
• Video production & editing capabilities.
• Understanding of brand design principles (adobe, InDesign)
• Experience in landing page creation and account engagement (including hyper-personalized for new logo acquisition of customers e.g., dedicated client pages).
• Track record of B2B event activation and lead generation.
• Strong can-do attitude with a positive

It’s an exciting time to be part of our team. We’re proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in over 60 countries globally.

You’ll have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways to achieve total balance between the demands of their jobs and their lives. That’s why we give you the autonomy and support you need to work in the way that makes you most productive, agile, confident and insightful.

Putting people first, pioneering with a collective spirit and always advancing with a growth mindset -that’s what we stand for at the Adecco Group. Here, we are all individuals with a unique perspective on the world we live in. That’s what makes us stronger. Whoever you are and whatever your background, you can be yourself. So, we aim to build on the attributes that make you, you. We offer a range of world-class resources for upskilling and development, satisfying your curiosity while the sharing skills, knowledge and expertise to grow together.

Make an impact where it matters most.

We believe that having an understanding of the hiring process helps you to prepare, feel, and be, at your best. As a global, multi brand organisation with multiple different roles, our application process can vary.

On our career site, you will find some of the key steps you can expect to guide you along the way.

As one of the world’s largest employers we believe in talent, not labels, and focus on the diverse and unique skills our people bring. We seek to foster a culture of belonging and purpose, an environment where everyone can thrive and feel engaged, and where difference is respected and valued. Our commitment to equity, equal opportunity, inclusion, and diversity is part of our broader commitment to respecting fundamental human rights across our value chain.

The Adecco Group is proud to be an Equal Opportunity Employer. 

Posting date: 05-11-2025