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Adia - Head of Marketing US -- Austin, TX

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Job details

location-pin Austin, Texas, United States
location-tag 29892

Overview

SUMMARY:

The US Head of Marketing will own the marketing strategy, marketing team leadership and growth, as well as being a hands-on marketer. They will blend traditional marketing with a progressive, digital approaches to maximize brand awareness, lead generation, user acquisition, and retention.

Responsibilties

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Lead all our marketing activities - strategy, brand, user acquisition, demand generation
  • Own and manage the budget for all marketing programs in the US
  • Establish optimal acquisition strategies and the right mix of content marketing, community marketing, and offline and online tactics
  • Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes
  • Grow and nurture a team of marketing A players
  • Introduce new and creative approaches within the marketing programs. Keep abreast with the latest marketing tools and techniques and promote a culture of experimentation
  • Ensure all programs, content and creative designs are consistent with brand strategy and guidelines across all user touchpoints

Qualifications

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

  • Bachelor’s degree in related field
  • 7+ years marketing experience, both digital and offline
  • Experience building and leading teams

COMPANY OVERVIEW:

The Adecco Group through an impressive portfolio of staffing industry leading brands, including Accounting Principals, Adecco Staffing, Ajilon, Entegee, Lee Hecht Harrison, Modis, Paladin, Parker+Lynch, Pontoon, Special Counsel and Soliant is the world’s leading provider of Human Resources solutions.

We are the workforce experts delivering staffing and career service solutions to organizations and individuals across all industries. Collectively we harness the power of some of the greatest talent in the world. That talent and expertise allows us to do business globally and act locally with deep knowledge in niche areas.

Every day, we have more than 100,000 associates on assignment, 30,000 colleagues working internally to support more than 10,000 clients in the United States and Canada. Ensuring our business units are prepared to deliver outstanding service to our associates and clients, the Adecco Group team provides a strong infrastructure through our corporate and shared services team.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

The Company will consider for employment qualified applicants with arrest and conviction records

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

The Company will consider for employment qualified applicants with arrest and conviction records

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What it means to be part of the Adecco Group.

For over 50 years, we’ve helped connect thousands of people from all different backgrounds and cultures with employment opportunities across the world. We provide leading HR services and solutions, powering the world of work that not only gives our clients a more personalised experience, but also gives our colleagues a sense of purpose and value in the work they do with us. Being a part of our international group means being part of a community that drives each other to be their best. You’ll do work that challenges the lives of our clients. You’ll be a part of a spirited and professional network of people who believe in what we’re doing. And, you’ll believe in it too.

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