LHH Recruitment Solutions - Marketing Specialist

Grow your career with Adecco Group North America, the world’s leading provider of recruiting and career services.

The Marketing Specialist job supports the Marketing Manager and Director to execute on all segments of a specific business unit’s annual marketing plan, with an emphasis on driving business growth and recruitment activities. Independently develops campaigns, content and promotional activities that follow the strategies set forth by business unit Leadership, the Marketing Manager and/or Director.

• Develops original blog, marketing automation email, social and sales content, as well as content aligned with SEO and conversion-driven best practices.
• Designs recruiting and sales collateral and HTML emails; uploads and publishes blog content in a Wordpress site; and develops and shares social posts across all social media channels.
• Reviews Google Analytics, and other platform specific analytics, to recommend campaign, content and advertising goals.
• Builds Pardot Engagement Studio campaigns and reports on results.
• Monitors and responds to reviews, comments and messages across all social media channels and review sites, following established social media engagement practices.
• Liaisons between Human Resources and Branch Management to effectively respond to any colleague or business specific posts, comments or messages received online.
• Participates in campaign planning meetings with the Marketing Manager and Content Manager to provide recommendations or support on emerging topics or new content ideas.
• Works with project management, video production, digital production, graphic designers and copywriters to develop all supporting content and assets for larger marketing programs and campaigns.
• Works with a digital marketing team of PPC, SEO and Social Media experts to develop promotional tactics for larger marketing programs and campaigns.
• Works with the Public Relations Specialist to promote earned media activity across social media channels, in weekly marketing updates to the field, and in scheduled client and candidate e-newsletters.
• Works with project management and digital production to upload all earned media activity to the Newsroom segment of the business’s website.
• Works directly with field-level business personnel to coordinate local or regional events.
• Participates in administrative functions as needed, including branch address updates, leads’ list organization and distribution, and e-mail list maintenance.
• Participates in special projects and performs other duties as assigned.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

Bachelor’s degree in marketing or related field plus a minimum of two (2) years of experience in marketing is required.  Minimum of six (6) years of experience may be considered in lieu of a degree.

KNOWLEDGE, SKILLS & ABILITIES REQUIREMENTS:

• Advanced skills in communicating effectively, verbally and in writing.

• Ability to effectively communicate with others at various levels within the organization.

• Ability to establish and maintain effective working relationships.

• Ability to effectively manage projects that may vary in nature and scope.

• Ability to develop and implement a successful marketing plan and/or strategy.

• Knowledge of and ability to utilize marketing research techniques and tools.

• Ability to identify and/or document existing and new processes as well as evaluate their effectiveness, develop improvements and/or recommend changes or alternatives.

• Advanced proficiency with Adobe InDesign, Adobe Photoshop, Google Analytics, Google AdWords, Wordpress, and social media channels such as Facebook, Twitter, and LinkedIn.

• Advanced proficiency with Microsoft Office products, including Word, Excel, PowerPoint and Outlook.

• Advanced proficiency with Pardot or a similar marketing automation tool.

Adecco Group North America, through an impressive portfolio of staffing industry leading brands including Accounting Principals, Adecco General Staffing, Adia, Ajilon, Entegee and LHH Professional Solutions is world’s leading provider of Human Resources solutions.

We are the workforce experts delivering staffing and career service solutions to organizations and individuals across all industries. Collectively we harness the power of some of the greatest talent in the world. That talent and expertise allows us to do business globally and act locally with deep knowledge in niche areas.

Every day, we have more than 100,000 associates on assignment, 30,000 colleagues working internally to support more than 10,000 clients in the United States and Canada. Ensuring our business units are prepared to deliver outstanding service to our associates and clients, the Adecco Group North America team provides a strong infrastructure through our corporate and shared services teams.

We believe that having an understanding of the hiring process helps you to prepare, feel, and be, at your best. As a global, multi brand organization with multiple different roles, our application process can vary.

On our career site, you will find some of the key steps you can expect to guide you along the way.

As one of the world’s largest employers we believe in talent, not labels, and focus on the diverse and unique skills our people bring. We seek to foster a culture of belonging and purpose, an environment where everyone can thrive and feel engaged, and where difference is respected and valued. Our commitment to equity, equal opportunity, inclusion, and diversity is part of our broader commitment to respecting fundamental human rights across our value chain. The Adecco Group is proud to be an Equal Opportunity Employer.

Equal Opportunity Employer/Veterans/Disabled 

The Company will consider for employment qualified applicants with arrest and conviction records 

The Company may require proof of COVID-19 vaccination at time of hire based on client policies or certain regulatory requirements.  As such, TAG may require you to report your COVID-19 vaccination status at time of hire unless prohibited by a state law.   The Company will consider requests for exemption based on medical/disability or religious reasons, or additional reasons if permitted by state law. 

The anticipated salary range for this position is $51,751 and $77,626 Salary may be determined based on experience, education, geographic location, and other factors. This position includes an incentive program that may include bonus and/or commission.  

Benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans and reimbursement and retirement programs.  Available paid leave may include paid time off, parental leave and holiday pay.

Posting date: 03-21-2022