Adecco Group - Manager Social Media and Digital Content

SUMMARY:

Reporting to the Director External Communications for The Adecco Group North America, with a dotted line to the Director Corporate Communications for The Adecco Group North America, the Manager Social Media and Digital Content is responsible for creating engaging social media and digital content for the Adecco Group North America, while coordinating across brands to ensure effectiveness of messages and relevance.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Owns and manages the Adecco Group NA social media strategy, produces engaging and relevant text, digital, image, video, and website content.
• Coordinates across all brands to ensure effectiveness of messages and relevance.
• Works closely with the communications team to develop and coordinate the social media publishing calendar and ensure alignment on important trends, events, topics, and goals.
• Oversees day-to-day activities across all channels (including, but not limited to, Facebook, Instagram, LinkedIn, Twitter).
• Manages and builds website content.
• Monitors and builds response strategy and trend analysis for engagement to determine the best course of action for responding to or engaging in social conversations.
• Initiates crisis communication strategy and assists in development of messaging for social channels to diffuse situations before they escalate.
• Researches key audience preferences and discovers current trends.
• Develops optimal posting schedules, considering web traffic and customer engagement metrics.
• Creates C-suite / executive-level content.
• Collaborates throughout the company to provide counsel regarding campaigns, programs, and promotions.
• Maintains best practices and rules of engagement to enhance social media and review moderation.
• Keeps current on social and engagement marketing, product review developments, competitive landscape, and consumer behaviors and trends to identify current and future opportunities. Implements as appropriate.
• Remains up-to-date on trends and changes in all social channel platforms.
• Willing to occasionally travel to events.

Qualifications

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

• A Bachelor’s degree from an accredited college or university in communications, public relations, marketing, public affairs, or a related field.
• At least three (3) to five (5) years of experience in developing, preparing, and implementing communications programs and related material for a corporate audience.
• Experience working within a culturally diverse environment; preferably a global organization.
• Successful track record of pipeline management.

KNOWLEDGE, SKILLS & ABILITIES REQUIREMENTS:

• Thorough knowledge of all social media channels (including, but not limited to, Facebook, Instagram, LinkedIn, and Twitter) and expertise on their relevant metrics, demographics, strengths, weaknesses, and nuances; stay current on upcoming social media channels.
• Skilled in communicating effectively, verbally and in writing; storytelling in complex corporate topics.
• Experience in storytelling in multiple formats, with a sense of innovation and creativity.
• Experience in digital content strategy and production.
• Passionate about working on, and experience with, championing diversity, equity, and inclusion efforts.
• Ability to provide data analysis based on consumer feedback and deliver impactful insights across the organization.
• Strong collaboration, judgment and decision-making skills required.
• Works autonomously and with limited direction/intervention.
• Ability to simultaneously manage multiple work streams, projects, and deadlines.
• Expertise in working with various social media tools, including Clearview Social, Canva, Adobe Suite, Google Analytics, posting, and reporting tools.

Company Overview:

Adecco Group North America, through an impressive portfolio of staffing industry leading brands including Adecco General Staffing, Entegee, Lee Hecht Harrison Professional Recruitment, Modis, and Pontoon is the world’s leading provider of Human Resources solutions.

We are the workforce experts delivering staffing and career service solutions to organizations and individuals across all industries. Collectively we harness the power of some of the greatest talent in the world. That talent and expertise allows us to do business globally and act locally with deep knowledge in niche areas.

Every day, we have more than 100,000 associates on assignment, 30,000 colleagues working internally to support more than 10,000 clients in the United States and Canada. Ensuring our business units are prepared to deliver outstanding service to our associates and clients, the Adecco Group North America team provides a strong infrastructure through our corporate and shared services teams.

Equal Opportunity Employer Veterans/Disabled

The Company will consider for employment qualified applicants with arrest and conviction records

The Company may require proof of COVID-19 vaccination at time of hire based on client policies or certain regulatory requirements.  As such, TAG may require you to report your COVID-19 vaccination status at time of hire unless prohibited by a state law.   The Company will consider requests for exemption based on medical/disability or religious reasons, or additional reasons if permitted by state law.

The anticipated salary range for this position is $76,600 and $102,000. Salary may be determined based on experience, education, geographic location, and other factors. This position includes an incentive program that may include bonus and/or commission.   

Benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans and reimbursement and retirement programs.  Available paid leave may include paid time off, parental leave and holiday pay. 

Posting date: 03-20-2022